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Website concepts · optional

Don’t describe the improvement. Show it.

For the prospects worth a visual pitch, MovaScope turns a verified audit into a redesigned homepage hero in the company’s own brand — and shares it through a private link. It’s an option you switch on per lead, never a step you have to take.

  • Optional, per lead
  • 25 design systems
  • Private, revocable preview

An option, never a step.

Every qualified lead gets an audit and an evidence-based first email. A concept is an extra you add when a prospect deserves one — and skip when they don’t.

AlwaysEvidence email

  1. 01Audit
  2. 02Verified finding
  3. 03Draft for your review

When you chooseEvidence email + concept

  1. 01Audit
  2. 02Verified finding
  3. 03Concept
  4. 04Private preview link

Never automatic

Campaigns create drafts without concepts. Nothing is designed until you press Generate on a lead.

Chosen per prospect

Spend design effort on the leads worth a visual pitch; the rest go out on the strength of the finding alone.

Emails stand on their own

A first email never depends on a concept. It leads with one verified finding either way.

From audit to concept in four moves.

  1. 01

    Rank

    All twenty-five design systems are ranked against the company’s industry, services and tone. The best fit is preselected — you can choose any other.

  2. 02

    Capture

    Logo, palette, typography and photography are read from the prospect’s rendered site — with curated imagery only when nothing usable exists.

  3. 03

    Respond

    The highest-priority findings become design responses for hierarchy, calls to action, trust, accessibility and performance. Strong copy stays; weak copy is rewritten.

  4. 04

    Seal

    Built in an isolated sandbox with network access denied, checked on desktop and mobile, versioned, then shared through a private link.

Twenty-five systems. Five families.

Each system is a complete, hand-built hero with its own layout, typography and visual stage — not a colour swap. MovaScope recommends one; you can switch whenever you like and keep every version.

25design systems

  • 8SaaS

    Product consoles, developer tools, AI labs, fintech apps

  • 6Local business

    Trades, opticians, solar installers, farms, contractors

  • 4Professional services

    Architecture, construction, advisory, landscape practices

  • 4Agency

    Typographic studios, interface studios, design systems, portfolios

  • 3Hospitality

    Restaurants, boutique stays, wellness retreats

Illustrative miniatures
  • Construction LedgerProfessional

  • Operations CommandSaaS

  • Optical AtelierLocal

  • Solar PerformanceLocal

  • Hospitality ReservationHospitality

  • SaaS ConsoleSaaS

  • Typographic StudioAgency

  • Boutique StayHospitality

+17 more systems across agency, hospitality, local business, professional services and SaaS

Yours to shape — and to keep private.

  • Switch systems

    Try a different design system at any time. Each change becomes a new version; nothing is overwritten.

  • Edit the words

    Adjust the headline, description, navigation and calls to action directly in the editor.

  • Swap the images

    Upload a logo or hero image when the site’s own assets aren’t right for the concept.

  • Export as ZIP

    Every version can be exported as a portable ZIP to continue in your own tools.

  • Private by default

    Links are stored only as a hash, marked noindex and revocable. Previews contain no live forms.

  • AI only if you want it

    A model may propose art direction. Every claim is validated, and anything that fails falls back to the deterministic design.

A concept is the opening section of a homepage, offered as a visual idea — never presented to a prospect as a free website.

Pitch with a picture when it counts.

Start with 20 free analyses. Every plan includes concepts — generate them for the leads that deserve one.