Turn website insights into relevant sales conversations.
Analyse prospect websites, identify meaningful improvement opportunities and create personalised outreach from one clear workspace.
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Mobile tap targets below 44px minimum
Hi Maren, I looked through nordlicht-cafe.de and noticed mobile tap targets below 44px minimum…
From a website to a conversation in five steps
A connected process that keeps you in control at every stage — analysis informs the draft, and the draft starts the conversation.
- 1
Add website
Add a prospect website by URL or import a list. It appears in your workspace immediately.
- 2
Analyse
MovaScope reviews the site across eight categories and scores each one with supporting evidence.
- 3
Review findings
Open the report to see specific weaknesses, the evidence behind them, and clear recommendations.
- 4
Create draft
Generate a personalised outreach draft that references the findings — not a generic template.
- 5
Start conversation
Review the draft, make any edits, and send when you are ready. The conversation starts from context.
Generic agency outreach gets ignored because it lacks context.
Most prospecting emails read the same: a compliment, a vague offer, and a request for a call. They mention nothing specific about the prospect’s actual website, so they feel automated — and they get deleted.
- “We noticed your site could be improved.”
- “We’d love to help you rank higher.”
- “Can we hop on a quick call?”
Approach prospects with specific website findings.
MovaScope analyses each prospect site and turns the findings into a draft that references something real — a slow hero image, a missing canonical, a form with too many fields. The message reads like a person who actually looked.
- “Your homepage image loads at 4.2MB — that’s likely why mobile visitors leave early.”
- “12 of your service pages share the same meta description.”
- “Your quote flow has four steps and no progress indicator.”
Everything you need to turn analysis into outreach
A focused toolset built around one idea: relevant, evidence-based conversations beat volume.
Website analysis
Review a site across design, mobile, performance, SEO, content, conversion, trust, and accessibility — each with its own score.
Opportunity scoring
Every category and prospect gets a score so you can prioritise the work most likely to start a conversation.
Actionable findings
Each finding includes the evidence behind it and a clear recommendation, so outreach is specific, not vague.
Personalised outreach drafts
Drafts reference the actual findings on the prospect’s site, written to read like a person looked at their work.
Campaign management
Group prospects and drafts into campaigns, track progress, and see sent, opened, and replied counts at a glance.
Human review before sending
Nothing sends automatically. Every draft passes a review step, and you decide when a message leaves your workspace.
A report that reads like you reviewed the site yourself
Every category is scored and backed by evidence from the page, with a recommendation you can act on — or put straight into a draft.
- Design & visual hierarchy42
- Mobile usability58
- Performance61
- SEO fundamentals73
- Content clarity54
- Conversion paths38
- Trust signals66
- Accessibility49
Design & visual hierarchy
Low · 42The layout lacks a clear visual hierarchy. Competing headings and inconsistent spacing make primary actions hard to find.
- Three H1 tags appear on the homepage, competing for attention.
- Primary CTA uses the same weight as secondary navigation links.
- Section spacing varies between 16px and 80px without a clear rhythm.
- Define a single primary H1 per page and demote the others to H2.
- Increase CTA contrast and weight relative to surrounding links.
- Adopt an 8px spacing scale across all sections for consistent rhythm.
Mobile usability
Fair · 58The site is responsive but several interactive elements are too small and horizontal scroll appears on content tables.
- Tap targets in the footer measure 36px, below the 44px minimum.
- Pricing table forces horizontal scroll on devices under 375px.
- Sticky header occupies 92px on mobile, reducing viewport above the fold.
- Increase all interactive targets to at least 44×44px.
- Reflow the pricing table into stacked cards on small screens.
- Collapse the header into a compact menu below 768px.
Performance
Fair · 61Largest Contentful Paint is slow due to an unoptimised hero image and render-blocking scripts.
- Hero image is a 4.2MB PNG served without modern formats.
- Three render-blocking scripts load synchronously in <head>.
- No width/height attributes on above-the-fold images, causing layout shift.
- Convert the hero to AVIF or WebP and serve responsive sizes.
- Add async/defer to non-critical scripts or self-host third-party code.
- Add explicit dimensions to all above-the-fold media.
Built for the work agencies actually sell
Each use case maps the findings MovaScope surfaces to a service you can offer — and a conversation you can start.
Website redesign
Find the structural and visual issues that justify a redesign, and open the conversation with evidence.
- Competing headings and weak hierarchy
- Inconsistent spacing and visual rhythm
- Missing trust signals and case studies
SEO services
Point to specific SEO gaps — missing canonicals, duplicate descriptions, absent schema — and propose fixes.
- Duplicate meta descriptions across pages
- No canonical tags on filtered URLs
- Missing structured data
Performance optimisation
Show the exact causes of slow loads — unoptimised media, render-blocking scripts — with measurable impact.
- Oversized hero images
- Render-blocking third-party scripts
- Layout shift from unsized media
Conversion optimisation
Identify friction in the path to enquiry and propose concrete reductions in steps and required fields.
- Multi-step forms with no progress indicator
- Too many mandatory fields
- No lower-commitment conversion option
Website maintenance
Use recurring analysis to surface regressions early and frame maintenance as prevention, not cleanup.
- New layout shift after content edits
- Broken or missing canonicals
- Trust links removed during redesigns
Your prospects remain yours.
MovaScope is built for agencies that take outreach seriously. That means respecting the data you bring and the relationships you are trying to build.
- MovaWerk does not contact prospects uploaded by MovaScope customers.
- Prospect information is never reused for MovaWerk’s own sales.
- Users control when messages are sent — nothing sends automatically.
- Users can export and permanently delete their data at any time.
- Customer workspaces remain separated and are never shared between accounts.
We do not claim certifications we have not earned. This page describes our actual commitments and controls.
Plans that scale with your outreach
Start free. Upgrade when your list and campaigns grow. Prices are placeholders and can be adjusted before launch.
Free
For trying MovaScope on your own list
- Up to 5 website analyses / month
- 1 active campaign
- Opportunity scoring
- Personalised outreach drafts
- Human review before sending
- Email support
Pro
For freelancers and small agencies
- Up to 50 website analyses / month
- 10 active campaigns
- Full analysis reports with evidence
- Campaign management
- CSV prospect import
- Team access for 3 seats
- Priority support
Scale
For agencies running outreach at scale
- Up to 300 website analyses / month
- Unlimited campaigns
- Full analysis reports with evidence
- Advanced campaign analytics
- CSV prospect import
- Team access for 12 seats
- Roles and permissions
- Dedicated support
Questions, answered
The things agencies ask before they start.
Start with the websites already on your list.
Run your first analyses and turn useful website findings into better-informed outreach.