Website intelligence for agencies
MovaScope audits a prospect’s site in seconds, keeps only what it can prove, and turns the strongest finding into a first email you approve. Outreach with a reason — never a guess.
20 analyses free · no credit card · English & German
Move the lens · illustrative example, not a live scan
MovaScope opens with something observable.
01 Guesswork
A typical cold email · illustration
Quick question about your website
Hi there,
02 Evidence
Phone shown in the header · no tel: linkRendered capture · 390 pxConfirmedBody text 10 px · threshold 12 pxComputed style · 390 pxConfirmed<meta name="robots" content="noindex">Homepage HTMLConfirmedEvery observation is classified — confirmed, heuristic or manual review — with severity, confidence and the evidence behind it. Only findings that pass all four checks can be mentioned to a prospect. Everything else stays in your report: useful to you, never claimed to them.
Phone number shown but not tappable
Observed in the rendered mobile view: a visible number with no tel: link. Concrete, checkable and easy to fix.
Eligible for the first email
Illustrative findings · 4 of 7 findings may be mentioned to the prospect.
Phone number shown but not tappable
Observed in the rendered mobile view: a visible number with no tel: link. Concrete, checkable and easy to fix.
Eligible for the first email
Rendered at 1440 and 390 px: sideways scrolling, text under 12 px, crowded tap targets under 24 px, stretched images and phone numbers that can’t be tapped.
Every category starts at 100. Critical, high, medium and low findings deduct 45, 30, 18 and 5 points, scaled by confidence: 100, 80 or 55 percent.
The total blends 85 % of the weighted mean with 15 % of the weakest visitor-facing category — so one broken experience can’t be averaged away.
Lab measurements arrive in the background. Until they do, the score is labelled provisional — and manual-review items never cost a point.
Priority weighs how much a site needs work against whether the business is active and reachable. Unknown is never treated as negative, and every number arrives with its reasons.
Name who you want to reach and where. MovaScope finds real businesses, audits each website, drafts in the right language and waits for your approval before anything leaves.
One or more professions, a country from fifty curated markets, up to five cities and a target of 10, 20, 50 or 100 qualified companies.
Real business listings, minus closed places, directories, social profiles and public institutions. A company only counts once its audit succeeds and a usable email is found.
PageSpeed on mobile and desktop, then a sealed browser capture at 1440 and 390 px for layout, legibility, tap targets, images and contact routes.
An optional homepage-hero concept in the prospect’s own brand, ranked from twenty-five systems and shared through a private preview link.
The strongest owner-relevant finding in plain words, with your call to action: a free visual preview, a consultation link or prioritised recommendations by reply.
You approve each draft and recipient. Sent from your own domain through Resend or Brevo; replies arrive in your inbox and sync into MovaScope.
Drafts are composed deterministically from your agency profile and one verified finding — in English or German. No model writes to your prospects. You edit, you approve, you send.
Subject: Calling straight from your website?
Hello,1
I looked at haldenroth.example on a phone. Your number is shown in the header, but it isn’t a tap-to-call link — so anyone who wants to ring you has to copy it by hand.2
A tap-to-call number lets prospective clients call directly without having to copy the number.3 At [Your agency] we refine existing websites so services are easier to find and act on.
Would a free, non-binding visual concept for your homepage be useful? A short reply is enough.4
Kind regards [Your name] · [Your agency]5
Credibility is the whole product. If a claim can’t be observed from outside, it doesn’t reach a prospect — however persuasive it would sound.
“Your website looks outdated.”
Taste isn’t evidence. No subjective design verdict is ever derived from a score.
“You’re losing customers every day.”
Lost enquiries can’t be measured from outside a business, so they’re never alleged.
“We’ll get you to number one on Google.”
A missing description supports wording about search snippets — never a ranking promise.
“You don’t have a contact page.”
A bounded crawl can’t prove absence. It becomes a manual check for you, not a claim to them.
“They read your email.”
An open is recorded as “Open detected”. Known privacy-proxy opens are counted separately.
“Delivered.”
A provider’s acceptance is labelled as accepted. Delivery isn’t claimed without proof.
Queue up to twenty campaigns at once, each with its own date and start time. MovaScope finds and qualifies companies, completes the measurements, prepares drafts — and stops at your review if you ask it to.
Change your sender or campaign settings mid-run and it pauses — rather than sending under a stale identity.
Every plan includes the full method: evidence gate, scoring, concepts, drafts and human review. Plans differ in how many websites you can analyse.
For trying MovaScope on your own list.
€0
20 analyses · once
For freelancers and small agencies.
€39/ month
2,000 analyses · every month
For agencies running outreach at scale.
€99/ month
5,000 analyses · every month
Plus and Ultra are launching soon — start free today and upgrade as soon as they open.
Bring a single URL, a list, or just a profession and a city. MovaScope will show you what’s worth saying.