Website intelligence and outreach in one workspace.
MovaScope analyses prospect websites, scores them across seven categories, and turns the findings into personalised outreach — all reviewed by you before anything sends.
Mobile tap targets below 44px minimum
Hi Maren, I looked through nordlicht-cafe.de and noticed mobile tap targets below 44px minimum…
Six capabilities, one clear workflow
Each part of MovaScope feeds the next, so analysis naturally becomes outreach.
Website analysis
Review a site across design, mobile, performance, SEO, content, conversion, trust, and accessibility — each with its own score.
Opportunity scoring
Every category and prospect gets a score so you can prioritise the work most likely to start a conversation.
Actionable findings
Each finding includes the evidence behind it and a clear recommendation, so outreach is specific, not vague.
Personalised outreach drafts
Drafts reference the actual findings on the prospect’s site, written to read like a person looked at their work.
Campaign management
Group prospects and drafts into campaigns, track progress, and see sent, opened, and replied counts at a glance.
Human review before sending
Nothing sends automatically. Every draft passes a review step, and you decide when a message leaves your workspace.
Seven categories, every one scored with evidence
MovaScope reviews the things that actually affect how a website performs and converts.
Design & visual hierarchy
42The layout lacks a clear visual hierarchy. Competing headings and inconsistent spacing make primary actions hard to find.
Mobile usability
58The site is responsive but several interactive elements are too small and horizontal scroll appears on content tables.
Performance
61Largest Contentful Paint is slow due to an unoptimised hero image and render-blocking scripts.
SEO fundamentals
73Meta titles and structured data are mostly present, but several pages lack unique descriptions and canonical tags.
Content clarity
54Headlines are descriptive but generic. Value propositions are buried below the fold and use internal jargon.
Conversion paths
38The primary conversion path requires four clicks and the contact form has six required fields with no progress indicator.
Trust signals
66Customer logos and an imprint are present, but there are no case studies, reviews, or verifiable guarantees.
Accessibility
49Several images lack alt text, colour contrast falls below WCAG AA on key buttons, and form fields are missing labels.